Meet Full Stack Steering Committee member Cindy Hoops! Cindy is the Vice President of Customer Success at Structural in downtown Saint Paul. Connect with Cindy on LinkedIn.
Tell us about your background.
I have 15+ years in customer focused leadership roles at SaaS companies and have experience with scaling teams through high growth M&A, primarily focused on post-sales functions.
My first tech role was at ADP. I worked as a project manager gathering the items that our network engineers needed from customers. Someone took a chance on me when I had zero experience in software or project management.
From there I moved to GovDelivery, now Granicus. This was my first role in downtown Saint Paul. Most of my professional growth happened there and I treasure my time there, taking a chance on so many new hires and serving Federal, SLT, and UK government agencies in various roles across multiple product offerings. To be there while the company scaled from 60 to 500+ was an “education” I continue to leverage daily.
I made the move to Structural when the GovDelivery CEO (Scott Burns) had a need for Customer Success. It’s been almost three years now, and we continue to grow and evolve from the Osborn370 building. (Note: Structural was recently acquired by Augeo.)
Share your involvement with Full Stack Saint Paul.
Within the Full Stack Steering Committee, I am not dedicated to a specific project. For now, I lend my perspective as a leader of a local start-up and enjoy being around the all-star cast!
What do you enjoy most about working in the Saint Paul tech ecosystem?
I’m most passionate about supporting talent pathways for youth and women in tech – both emerging and those re-entering the workforce.
What are some of the most significant barriers for people entering into tech and innovative fields in Saint Paul you are seeing at this time?
From my own experience, tech can feel like it’s for technical people. I’m not one of those and I have to believe there are others like me. There are so many non-technical roles within the tech ecosystem that we should be shouting at the rooftops to get people in these roles and set up for long term success.
Are there any resources you’d like to share with entrepreneurs in the tech space?
The Community spaces within Osborn370 are beautiful and open for use! The lobby, the courtyard, the tables out front, and the 4th floor are all great spots for collaborating, innovating, and are wide open to the Saint Paul innovation community.