Justifi, a fintech company that helps software companies add financial services to their platforms, raised $10 million in a recent funding round.
The round was co-led by existing investors Rally Ventures, Emergence Capital and Crosslink Capital for $6 million in equity and a $4 million debt facility from Silicon Valley Bank.
Justifi offers a third-party infrastructure for embedded payments, insurance and lending — “fintech plumbing” that enables clients to add revenue-producing products.
In 2023, Justifi partnered with Minneapolis-based fintech company Sezzle Inc. (Nasdaq: SEZL), offering a buy-now-pay-later platform that gives customers a short-term financing option with interest-free payments.
Justifi has continued to grow its product line, announcing 11 web components that provide platforms with more customizable methods to embed fintech products into their existing network. The company employs 21 people.
Justifi is located at Vandalia Tower (550 Vandalia Street) in Saint Paul.